Branding

LA Casual specializes in high quality embroidered corporate clothing.

On clothing, most clients choose embroidery over printing. There are various methods for branding promotional gifts. 
Please read branding descriptions below and phone or email if you have any questions.
Embroidery
Embroidery is the most popular branding option for clothing and headwear. Your logo is stitched directly onto material through the use of high speed, computer-controlled sewing machines.
Embroidery cost is determined by the size or total stitch count of the logo, NOT the number of colours as with screen printing. Initial quotes will state estimated costs. Actual cost will be quoted 2-5 days later.
Since embroidery is fully computerised, your logo must first be “digitized,” which is the specialized process of converting pictures into stitches or thread. The digitizer must actually recreate your artwork using stitches. This enables the computer to control the sewing machine to sew your design.
LA Casual does not charge for embroidery setup (digitization). Other suppliers charge up to R150 per design. To begin setup, any good resolution image can be used.
With over 10 years experience, Krag Lohry directs the digitization process to insure the most economical layout, best quality and correct colours. The approval process is handled over email. No order is embroidered until the embroidery sample is approved by you.
Advantages of embroidery:
  • All fabrics can embroidered, where only smooth fabrics can be screen printed.
  • Embroidering small quantities (<30) is usually more cost effective than screen printing.
  • Embroidery often outlasts the garment and will not fade or wash away.
  • Large letters (names, etc) can be cheaper than screen printing.
  • Costing of embroidery is simpler than screen printing (see below).
  • LA Casual does not charge for embroidery setup (digitization).
  • Embroidery generally looks better than screen printing.
  • Sampling is easy (i.e. free) and done as a matter of routine.
Limitations of embroidery:
  • Fine print and small details cannot be embroidered.
  • Large complex designs are not cost effective compared to screen printing.
  • Pre-made pockets must be unstitched before embroidering, otherwise logo above pocket.
Screen Printing

Screen Printing is done on fabric stretched tightly over a frame. An image is created by forcing ink through open areas of the screen onto the surface of the fabric. A separate screen must be created for each colour to be printed. Up to 8 colours are applied – one at a time – allowing drying time between each colour. 

The curing process is where the printed garment is passed through a oven on a conveyer belt at a specific temperature to cause the moisture in the ink to vaporise, and thus fixing the design permanently onto the item. 

Screen Printing is generally used for large-volume promotional clothing such as T-shirts, golf shirts, hoodies and conti-suits. Screen Printing is also done on promotional items such as bags, folders, notebooks and umbrellas.
Actual Screen Printing cost is quoted up-front and is determined by: 
  • quantity of garments or items
  • size of the design (badge, A5, A4 or A3)
  • number of colours used
Any image format can be used to quote, but artwork in vector format is required before printing. Bitmap images (Eg .jpg, .bmp) will give fuzzy edges on the printed items. Some common vector formats are: Corel Draw(.CDR), Adobe Illustrator(.AI), Encapsulated Postscript(.EPS), Vector PDF(.PDF) and Freehand(.FH).
Costing for Screen Printing has three separate charges:
  • one-off artwork – a.k.a. possies or origination cost
  • setup cost – this is charged every job and is required to create and align screens
  • print cost – quoted per item
The one-off artwork and setup costs make it uneconomical to print small orders. LA Casual normally requests a minimum order of 50 items for Screen Printing.
Advantages of Screen Printing:
    • Large designs and photos are very cost effective to Screen Print.
    • Large volumne jobs can also be very cost effective to Screen Print.
    • Fine print and small details are printed clearly, depending on texture of of the fabric.
    • Designs with shading come out much better than with embroidery.
Limitations of Screen Printing:
    • Only smooth fabrics can be Screen Printed.
    • Small quantities (<50) is not cost effective because of artwork and setup costs.
    • Special inks are required to adhere to nylon. Lifetime may be limited.
    • Sampling is costly because of artwork and setup costs.
    • Costing is difficult to understand.
Pad Printing

Pad Printing is the process used to brand small or intricate promotional items. From pens to golf balls and corporate gifts, Pad Printing would in many cases be the branding option of choice. 

Your logo is cut (or etched) onto a plate which is then covered with ink. When wiped clean, the ink remains in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses. Then the silicone pad is pressed directly onto the product. 

Actual Pad Printing cost is quoted up-front and is determined by:

  • quantity of items
  • size of the design
Artwork in vector format is required before printing. Bitmap images (Eg .jpg, .bmp) will give fuzzy edges on the printed items. Some common vector formats are: Corel Draw(.CDR), Adobe Illustrator(.AI), Encapsulated Postscript(.EPS), Vector PDF(.PDF) Freehand(.FH).
Costing for Pad Printing has three separate charges:
  • one-off artwork – a.k.a. possies or origination cost
  • setup cost – this is charged every job and is required to create pad
  • print cost – quoted per item
The one-off artwork and setup costs make it uneconomical to print small orders. LA Casual normally requests a minimum order of 50 items for Pad Printing. (200 if small value item like pens)
Advantages of Pad Printing:
  • Large volumne jobs can be very cost effective to Pad Print.
  • Fine print and small details are printed clearly, depending on surface.
  • Uneven or rounded surfaces can be printed.
  • Quick turn-around time.
Limitations of Pad Printing:
  • Only smooth surfaces can be printed.
  • Small quantities (<50) is not cost effective because of artwork and setup costs.
  • Prints are normally in one colour only.
  • Multiple colours are difficult because special frame must be built to align colours.
  • No shading. Solid colours only.
  • Sampling is costly because of artwork and setup costs.
  • Costing is difficult to understand.
Laser Engraving

Laser Engraving is the process of permanently marking the surface of an item with a very high intensity light source. The process is driven by computer to attain the most accurate and precise logo definition. 

Laser Engraving is divided into 2 main categories:

  • C02 Laser which is cutting and marking on organic items (cork, wood, glass, plastic, leather)
  • YAG Laser which is used for marking metals.
Artwork in vector format is required before Laser Engraving.
Advantages of Laser Engraving:
  • Can brand all metal items.
  • Good turn-around time.
  • Looks professional and will never wear off.
Limitations of Laser Engraving:
  • Much higher cost than printing.
  • Only feasible for small items.
  • A flat, solid surface is preferred.
  • Cannot brand fabrics or plastics.

Dome Stickers

Dome Stickers are a novel option to encapsulate your logo. They can be made in various shapes and sizes and are normally used on smooth plastic items or applied to nylon bags. 

You logo is printed in full colour on a vinyl sticker. The sticker is then covered with polyurethane coating (dome), giving your logo a three-dimensional appearance. The finished Dome Sticker is then applied to the product with an industrial strength bonding fluid. 

Stand alone products include: Dome Stickers, Name Badges, Key Rings and Zip Pullers. 

Artwork in vector format is required before creating the vinyl sticker. 

Advantages of Dome Stickers:

  • Full colour print with good resolution.
  • Unique branding solution for any smooth, flat surface.
  • A great alternative to a 1 colour print on bags & plastic items.

Limitations of Dome Stickers

  • Stickers may come off the product.
  • Turn-around time. Making Dome Stickers is a slow process.
  • Cannot brand uneven or rough surfaces.